OLYMP Bezner KG, based in Bietigheim-Bissingen in Baden-Württemberg, has redesigned the logo for its OLYMP Signature collection. The new logo emphasises the high quality standard of the line and gives it a more distinctive identity within OLYMP's brand portfolio.
The collection combines exceptional materials with artisanal precision. Its features include double-twisted thread fabrics, hand-stitched French seams, removable neck stays and mother-of-pearl buttons sewn in Neapolitan tradition. Each shirt size is developed independently, creating a practically made-to-measure fit.
Heiko Ihben, director of Brand, Product and Human Resources at OLYMP, noted that the new logo expresses the premium character of the line with greater clarity. "The product name, designed as a characteristic signature, brings a more personal stamp to the collection," he said.
Since its launch in 2017, OLYMP Signature has expanded its offering beyond classic dress shirts. The current range includes linen and knit shirts, overshirts, fine knitwear, polos and t-shirts, together with accessories such as ties and pocket handkerchiefs.
OLYMP is the market leader in the shirt segment in Germany and operates in more than 40 countries. Its main markets outside Germany include the Netherlands, Austria, Switzerland, Belgium and France.