The online fashion platform Zalando has launched an exclusive unisex capsule collection with Danish brand Samsøe Samsøe, called 'Summer in the City'. The collection is designed for a flexible urban lifestyle and is available exclusively on Zalando across all its markets.
The capsule consists of 12 pieces created for warm city days and nights, combining Scandinavian tailoring with a street style aesthetic. Among the pieces are oversized grey melange blazers with wide shoulders, paired with matching shorts or mini skirts; sport-style cardigans with contrasting striped sleeves and wide cargo trousers with adjustable drawstrings; as well as checked shirts, vintage-inspired t-shirts with embroidered logos and denim pieces with distressed details. The colour palette combines deep earth tones with brighter summer shades, including Delicious Brown, Windsurfer Light Blue, Haute Red, Grey Melange and Clear Cream.
Marley Roosen, women's fashion design director at Samsøe Samsøe, said that "'Summer in the City' is inspired by the feeling of spending summer in Scandinavia, where life naturally moves outdoors and days stretch into the night". She added that the aim was "to create a wardrobe that felt natural and versatile, with pieces that work at different times of the day without seeming too studied".
The campaign accompanying the launch was filmed on the streets of Copenhagen, capturing everyday routines and summer rituals to reflect the rhythm of Nordic urban life. As part of the launch, Zalando returns to Gothenburg for the second year with a physical activation called 'The Corner', which will be installed during the Way Out West festival at Slottsskogen.
Over the three days of the festival, the space will host live performances, including a session by artist Jalda; round tables and interviews with Swedish artist Daniela Rathana and emerging talent Killen; as well as a hub with surprise DJ sessions, retro games and a curated library. Sebastian Becker, Zalando's managing director for the Nordic countries, said that "collaborating with leading Nordic partners to offer our customers exclusive capsule collections is fundamental to our strategy".
