Johanna Ortiz Takes Her Creative Vision to the Mediterranean

Colombian designer Johanna Ortiz embarks on a voyage through Italy and Croatia that feeds her creative process through observation of landscapes, light and architecture.

By El Medio Oriente
August 16, 2026
Woman smiling in an office space, wearing a red blazer over a white shirt, seated at what appears to be a desk with work equipment in the background.
Illustration. Johanna Ortiz, the Colombian designer whose creative universe is fed by travel and observation of the landscape, light and architecture of destinations such as Italy and Croatia. (Foto: Asamblea Nacional del Ecuador / Wikimedia Commons (CC BY-SA 2.0))
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A ship travels the Mediterranean with stops in Sorrento, Palermo, Taormina, Dubrovnik and Zadar. Each port offers distinct visual elements: the lemons and craftsmanship of Sorrento, the intensity of Palermo, Mount Etna dominating Taormina, the walls and russet-tiled roofs of Dubrovnik, and the Sea Organ of Zadar.

Colombian designer Johanna Ortiz travels on the cruise, where she observes how light changes over the water and how the wind alters the fall of a dress. According to Ortiz, the Mediterranean seems to become a natural extension of her visual language, suggesting that these elements could reappear one day on fabric.

Ortiz's creative process begins with colour, not with a silhouette or a fabric. The designer explained that she thinks through collections starting from a colour mood board and then considers which artist or landscape will inspire her to create the prints. "It's like a recipe, a mixture of many things until you reach a collection," she said.

Johanna Ortiz Takes Her Creative Vision to the Sea | El Medio Oriente