Hard seltzers have continued to gain popularity since White Claw's arrival in the UK market in 2020. These alcoholic sparkling waters are favoured by celebrities, festival-goers and commuters, according to industry observers.
The drinks typically contain around 100 calories per can and feature natural flavourings combined with spirit, with alcohol content hovering at roughly 5% ABV, comparable to a standard lager. Hard seltzers are known for being low in calories and sugar with minimal ingredients.
The category has expanded as consumers seek lighter options when purchasing canned beverages for summer consumption.
