Hair oil has become increasingly popular among consumers, with celebrities and influencers lauding its ability to smooth, protect and support hair growth. The products are available in multiple formats, including scalp serums, oils and capsules, and can be applied in various ways — some users apply oil to their scalp, others to their strands, while some apply oil to wet hair before styling or use it on a finished style.
The range of hair oil products on the market spans a wide price range, with options available from budget-friendly to premium price points. Consumers considering hair oils are advised to consider their goals before purchasing, as products vary in their formulations and intended uses.
Options include thick, nourishing oils designed to help restore damaged hair as well as featherlight formulations intended to add shine and scent to strands.
